What’s the importance of a business logo?
This is one question that can be only satisfactorily answered by a brand that has exploited its full potential. Unfortunately, logo design isn’t one the priority list for most SMEs, as they try to cut-out on expenses by going with a bald affordable logo design (to say the least). However, a business logo represents the whole face of a brand. When and if implemented correctly, it has the power to help a business transform into a brand.
Now, logo design is inherently different from graphic designing, though the two processes might overlap at various levels. As far as business logos are concerned, the ultimate success lies in the ability of the designer to bring in perspective the best from his imagination that fits a business model. Actually, logo designing can be termed as an advanced stage of graphic designing, one where the designer is thoroughly experienced and expert to bring out the best image of a business.
The Paper Work
No, you can’t take some stock imagery, makes some tweaks on it and call it a revolutionary logo, sorry this isn’t happening. The process of an aesthetically pleasing and intellectually brilliant logo design starts with lots of paperwork or crude designs.
You can start with pencil sketches or use some vector software like illustrator. The best logos are like literature masterpieces that comes with lots of drawing and redrawing. Just keep on experimenting with different shapes and try to feel each different shape. Ultimately, when you will know when an effective and brilliant sketch is made.
The Art of Balancing
There are various components and variables in business logos and one need to master the art of balancing all components in-line with their importance to create the most appealing and intriguing designs.
Some important variables you need to balance include, size, symmetry, colors, and graphics. There is no precise rule on balancing each of these variables, however, with respect to the design requisites, you’ll have to create the perfect balance and harmony between these variables, for the ultimate design.
Size Does Matters
Who said the size doesn’t matter? Well, at least in case of business logos, size is an important aspect to look out for. Remember, business logos are made to carry the entire marketing campaign, which means they will be used on all size and types of marketing materials including website, brochures, flyers, commercials, ads, magazines and all other marketing stuff.
An ideal design should be able to fit in all marketing material and still looks appealing to most. Although, some might argue that the size of the logo can be reduced as and when required, this isn’t the case for all designs. For instance, a too lengthy and wordy design or too complex design might look complex and messy when reduced to fit in small spaces. So, make sure your end product is a neat and tidy design that is able to fit all different marketing aspects.
About the Author:
Taimoor Khan is Marketing Head at Starlinks – An affordable logo design Wellington NZ business. He has an accumulated experience of 10+ years in digital marketing with a focus on SEO and Content marketing strategy.
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